Facebook Page basics for small businesses wanting to jump onto the social media

• How to set up and manage a Facebook Page, and how it differs from a personal Facebook account
• How to schedule posts to go live when you want them to, and which times are more strategic than others
• How to share a post from your Page onto another Page or Group (a local “buy, swap, sell” group, for example)
• How to tag other Facebook Pages to create linkage
• How to harvest followers for your Facebook Page from your network
• How to function as the Page’s ‘editor’ to pull in regular content and keep followers engaged
• How to get your head around copyright and defamation risks
• How Facebook Pages work in the public domain and are searchable on Google
• How to manage comments, particularly negative feedback and/or complaints
• How to create a workable set of Page rules and why it’s essential

NUMBERS: Maximum 25 people (at your venue) or 6 people (at The Makers Shed, Glen Innes)

TIME: 3.5 hours

COST: $25 per person ($500 for venues wanting to offer workshops free to 25 participants)

INCLUSIONS: Printed course notes for each participant

REQUIREMENTS: Seminar room with chairs and tables and large-screen internet access for facilitator

TERMS & CONDITIONS: Please check my Terms and Conditions prior to booking

BOOK: Via this email form

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