Capturing the Moon on a Spoon

IT IS A PRIVILEGE to witness someone transform their life. When he’s your spouse and you watch him take on his life’s work as a result of the change, it’s awe-inspiring.

When I first met Richard Moon in the very late 1990s, he was flipping burgers at a Katoomba fundraising event. The chef and co-manager of a popular local eatery at the time, we moved in different circles.

By the time our relationship started a few years later, Richard had become one of a community of hospitality workers who powered the renowned cuisine of the Blue Mountains during the boom of tourism that revived the region in the 1990s and 2000s.

More comfortable with his job title being ‘cook’, never ‘chef’, he was working at a Thai restaurant on Leura Mall. Within months, he and his collaborator had started a new business in the same building. 

BOLD BRAND The Red Door Café, Leura.

A hallmark of our 20-year marriage has been working together, a matter of doing what’s needed at the time. So I joined the crew who helped renovate, and put my design skills into creating the business’s branding, before The Red Door Café opened its fire-engine scarlet entranceway in 2006.

Working seven days a week while renovating our first home and garden in north Leura took a swift toll on Richard. It was therefore an easy decision for him to apply for a position as sous chef-trainer at the Blue Mountains International Hotel Management School in 2007. After years in commercial kitchens, the thought of stepping into a vocational training environment threw him a little, but Richard is a natural teacher (from a family of educators), and the new role gave him the opportunity to fall in love with food all over again through sharing his skills.

It was during this period that Richard and I began another business collaboration, when I got my first editing job for Blue Mountains Life, the region’s lifestyle magazine. We decided to visit food producers, from beef, oyster and truffle farmers to chocolatiers and orchardists, in order to impart the message of going to source wherever possible.

For a pair of farmer’s sons, this was a taste of our origins.

I’ll never forget the love and admiration shown to Richard from students on his final day at the hotel school. He’d never been an aloof teacher in an office somewhere, he’d worked in the trenches alongside these young people from across the world, and they were thankful for the camaraderie and the inspiration. Richard is still in touch with many of them.

In 2012, not long after moving to Queensland, Richard and I were dining at a winery at Mount Cotton when I asked what he really wanted to do if it wasn’t cooking. He’d struggled to get a chef’s position in his home state, and his courageous answer was that he was keen to try jewellery making as a career. 

SILVER STYLE Richard Moon at his workbench.

Not working in a high-street eatery had given him a few years of headspace to pick up a bit of silver-working technique at Sondi’s Studio in Wentworth Falls. I’d seen from his experimentation that he had a natural ability.

He set up a small jewellery workshop in our outer Brisbane home and has rarely looked back, until the process of putting this book together.

Doing so, we were amazed at the arc of our collaborative  creative life, the ingredients and method that went into it.

It delights me that Richard often uses chef’s tools for silver-working: his oyster shucker is still employed at his workbench, and he relies on a brûlée torch for soldering during his regular mobile jewellery workshops.

His jam-making spoon has quite a history. At a business contents sale in the early 2000s, when Bodds Café Katoomba was closing, I snapped up a well-loved wooden spoon which the vendor told me had been used by the former chef/owner. As we moved into our first home, we realised Richard had inherited that very spoon in 1996 – ends burnt, bowl well-worn, and stained orange from years of being used with spices – when he and his former Bodds colleagues took over the premises of an Indian restaurant. This beloved implement has been in our lives for three decades and is still used for jam making, the perfect symbol for this book.

Moon on a Spoon is part-memoir, part-cookbook, a means of explaining how Richard adapted to changes in cooking styles and shifts in the hospitality industry. It’s also an account of how to alter the trajectory of a life by taking new pathways and giving dreams cooking time.

An extract from Moon on a Spoon: Recipes from a creative life, out now from High Country Books.

Postcards From Armchair Travellers

LITERARY ADAPTATIONS FEATURING plenty of yearning, unresolved romance and resilient creatives rising above the odds rank amongst my favourite movies. No surprise that they’re usually about writers and our work, one of the most elusive practices to effectively commit to the screen.

The tropes of cinema’s wordsmiths are well-used: chewing on the ends of pencils while gazing at the ceiling, screwing up pages and tossing them into a bin (usually a wire basket surrounded by plenty of scrunched paper), long walks in wild places, angst.

Overused, perhaps, but all based on truths that wordsmiths recognise.

Common threads and themes run through these films: America and Europe, past and present, queer and straight, Hopkins and Streep, readers and writers, love and loss, success and failure.

The use of unusual type-key symbols in the titles of these works (digits, ampersands, question marks, etc.) is also resonant of the old typesetting language that literature lovers understand.

Welcome to my list of guilty screen pleasures…

84, Charing Cross Road

Adapted from Helene Hanff’s 1970 epistolary memoir, this tale by the mother of all armchair travellers rode into the literary scene on a post-WWII nostalgia wave. Headed up by Anne Bancroft as struggling New York writer Hanff and Anthony Hopkins as reserved London bookshop manager Frank Doel, there is perhaps no better example of a genteel story that is “just” a collection of real-life letters, unfolding over decades via simple acts of human kindness. Hanff and Doel are literature-loving denizens separated by the Atlantic, helping each other through austere years with the soul food of literature and ration-busting hampers. Along the way they find shared humanity and unrequited love. The divine art of humane correspondence.

Julie & Julia

A food writer (Julia Child) and a food blogger (Julie Powell) embody the creation and purpose of Child’s 1961 culinary classic Mastering the Art of French Cooking. Meanwhile, their separate relationships are tested by the impacts of WWII and 9/11 on Paris and New York. In the hands of Meryl Streep, this is a raucous Julia Child counterpointed by the more subdued Powell (Amy Adams) as she cooks her way through the weighty tome decades after all the obstacles of its publication. Like Hanff’s story, food plays a pivotal role, but as a conduit for passion and a metaphor for commitment. Through cooking, Child and Powell find purpose in this call-and-echo tale on satiation, nurture and never giving up. The life-enlarging art of describing food with words.

Can You Ever Forgive Me?

When her career as a biographer stalls in 1980s New York, writer Lee Israel (Melissa McCarthy) decides it’s easier to pay her bills from the takings of forging type-written letters by the city’s artistic icons, from Dorothy Parker to Fanny Brice. All seems harmless until the FBI picks up the trail, and Britain gets roped in with Israel’s partner-in-crime Jack (Richard E. Grant, although the real-life Jack was American). Apart from being a glimpse of how writers survive New York (not too far removed from Hanff’s experience), the beauty of this plot, taken from Israel’s 2008 confessional memoir, is that of course we forgive a struggling writer forced to pretend to be someone else in order to stay afloat in the book trade. The art of making believe.

{The} Hours

Michael Cunningham’s most beguiling premise springs off the page of his 1998 novel onto the screen in the hands of Nicole Kidman (as Virginia Woolf) pushing through demons to write her 1923 novel Mrs Dalloway; a suburban housewife (Julianne Moore) in 1949 Los Angeles, reading vicariously between the lines of Woolf’s classic; and a successful editor (Meryl Streep) in 1999 New York, embodying Mrs Dalloway’s brittle independence while throwing a party for a doomed poet. Taking viewers well beyond Hanff’s armchair, this time-travelling rumination on memory and regret weighs up the costs of liberating oneself from expectation instead of staying put. The art of making meaning.

Shadowlands

We fully cross the Atlantic in this counterpoint to the unrequited love of Charing Cross Road, to explore what happens when writerly penpals – quiet Brit C.S. Lewis (Anthony Hopkins) and boisterous Yank Joy Davidman (Debra Winger) – become the unlikeliest of star-crossed lovers. Their initial meeting of minds leads to a marriage of convenience, but when disaster strikes, it blossoms into a passionate betrothal. Several source materials went into this epic romance, none so visceral as Lewis’s own reflection on the experience in his 1961 book A Grief Observed. This screenplay wraps love, loss and literature into an icicle of fire shot straight from Narnia into your heart. The art of enduring love despite the odds.

Please tell me in the comments the examples I’ve overlooked…

The Book Tour Survival Guide

THERE ARE MANY ways to tour a book: author talks, writer’s festivals, in-store signings, literary conferences, book launches, in-conversations, library appearances, etcetera.

Authors ignore such events at our peril, although the major challenge is getting readers to even hear about our books in a saturated marketplace, where some publishers are claiming there’s too many new releases in this country.

One solution is to hire a publicist.

At a big-city writer’s festival the year that my debut novel was released, a very successful author leaned over to me at the bar. “Your book is everywhere!” they whispered. “Who is your publicist? I want to work with them.”

When I pointed to my chest, their jaw hit the floor; but I took it as an indication that my DIY approach was effective.

Publicists rightly earn good money for getting an author’s book into the path of readers (here’s some insight on salaries for all key players in the book trade). Maybe I’ll work my way up to affording a publicist down the track?

If you’re still reading, you probably can’t afford to share your hard-earned royalties either. So here’s my gift to you: how to tour a book without getting ripped off or embarrassed.

Plan ahead

At least six months before your publication date, get your marketing materials together. Don’t panic if your publisher’s Advance Information Sheet (AIS) isn’t quite ready. Rustle up your own stand-in, even if it doesn’t have a final cover image. Include a description, a couple of endorsements about you and your work, the publication date, the ISBN and start approaching bookshops and/or libraries about hosting a launch. If you have no endorsements, get one from your publisher explaining why they picked up your manuscript and that they’re excited about publishing it. If you’re self-published, approach a wordsmith in your genre and ask them for a quote about you and/or your writing.

Planting seeds in bookshops

Right now, there’s likely to be someone on staff in bookshops and libraries who manages events, very often they’re more contactable via social media messaging than email. Send them your AIS and ask about the possibility of a book event! It’s increasingly common for authors to head into bookshops and libraries well ahead of our publication date. For emerging authors particularly, this is a way to plant seeds about our upcoming books, and can assist our distributors (who are less likely to be on the road and more likely to be emailing or messaging bookshops) by making an impression about a new release.

Bookshops are busy

Particularly at lunch hour and, for big-city and suburban outlets, after 5pm. Make a time to come in (if you can), but don’t expect a lengthy audience with anyone. More than five minutes is a bonus. Be aware of any customers waiting to be served, and stand aside for them. Leave your AIS and a positive impression. Be prepared to be assertive about your right, as the creator of books, to be in a bookshop doing book business. When your distributor approaches that shop, your seedling will already be above soil level. If they already have, your visit is another chance to get attention on your new book.

Libraries bear fruit too

There’s no harm in supporting your distributor by alerting library networks about your upcoming book. Keep a few AIS sheets in your car and drop one into libraries when you travel. In Australia, we have the Lending Rights Scheme, which allocates micropayments to authors every time our books are borrowed. Libraries very often have event programs too, and many pay authors to appear.

Get a paid gig or two

While you’re in the planning phase, particularly if you’re thinking of touring to a city, look out for literary events to submit yourself and your book for. The organisers may be very grateful to be approached, since you’re going to be in their location anyway. Garnering a few appearance fees along the way is a great way to self-fund your book tour.

Recruit allies

Invite fellow wordsmiths to front up with you at your book events: the authors, journalists, academics and librarians who live in the region you’re touring through. Someone will be very happy to interview you, particularly if the bookshop you’re appearing at stocks their books, too.

Use pencil in your diary

Because the dates of your book tour are going to change, likely more than once. If you have given your plan enough lead time, these shifts will not matter. Stay agile as your itinerary comes together.

In-store signings

Think small table near the bookshop counter, a stack of your books on it, or – heaven forbid – sitting out on the street waiting for customers to give you time and attention. Only for the brave. You might sell a few books. You might sell none. In-store signings work for some, but an event at a bookshop can be more worthwhile and less anxiety-filled.

Tell everyone

When you have your book-tour itinerary planned, start the massive job of spreading the word. Tell everyone, literally. There’s nothing like a personal invitation to an event as opposed to just scrolling past something on social media; but paid social media boosts have worked for me when promoting library events. Contact radio stations in the area where you’re touring and send a press release with your AIS, and a free copy of your book as a listener giveaway!

We all have ‘that awful story

Last year, I dropped into a small bookshop, and once the sales desk was clear of customers I introduced myself to the one staff member as an author with two new books about to land in the supply chain. Instead of the expected welcome, she freaked out, hands waving right in my face, loudly repeating, “No, no, no!!!” It was such a shock, and I tried to explain myself but she just wasn’t interested. Maybe she was hungry? Maybe she needed to use the bathroom? Whatever … her reaction was awful, and delivered loudly enough for customers to notice.

The mental health thing

If the above incident had happened in my twenties or thirties, it could have been quite damaging. Being an author whose debut novel came out in my middle-age has made me more resilient. I quickly regathered my composure, and rang my husband. We had a good laugh and moved on. Have allies at hand when book touring, to help protect you from the unexpected challenges. Such moments are very much the exception. Most booksellers and authors realise that we need each other and that we’re working towards the same aim: reaching readers.

Sometimes, people just don’t turn up

During my last book tour, a fellow author posted a picture of an empty chair on social media, taken at their suburban book event to which nobody came. I’ve done my share of events best described as “intimate”, but I came up in the trenches of the theatre, where there’s an old rule about the show only going on if the numbers in the audience are more than the cast. When you strike a no-show or a low-show, please don’t have a shame spiral. It’s a rite of passage in every author’s life.

The skittish venue

Sometimes, the host library or bookshop will cancel your event ahead of time, even days before. There are good reasons: staff rostering is the one usually cited. Roll with it. If it leaves a hole in your itinerary, try another venue, or have a night off!

Go places you like

It’s your tour, so treat yourself along the way. A scenic walk, a swim, a picnic, or a visit with a friend. I live in the bush and don’t get to cities very often, so I combine book touring with visits to family and friends, gallery and theatre visits, ocean dips and laps at local pools. It all helps take the edge of the inevitable anxiety of putting myself out there.

Travel with friends

In recent years, authors have been going out into the wild in pairs. Usually from the same publishing stable, this tandem approach saves money and resources (particularly fuel) and offers libraries (particularly in the regions) a double-barrelled event to promote to their members and visitors.

Practice your signature

Particularly if you’re a debut author! When someone has made time in their day to come to your talk, bought your book and waited to have it signed … and you give a literary flourish instead of a smudged scrawl, you will have achieved book tour perfection!

Book tours never really end

If you don’t believe me, take a look at mine. It started in October, 2021 and probably has at least one upcoming event at any given time. I figure that when my publisher and their distributor have stumped up the money to get my book into the supply chain, the least I can do is get out there and meet readers.

I’ll be giving my book marketing workshop ‘Back Your Own Book’ at Queensland Writers Centre on Saturday August 22. Book now via the QWC site.

For more tips about promoting your book, whether you’re traditionally or independently published, check out my book Write, Regardless!

Main picture: Michael Burge and Hayley Scrivenor at Qtopia Sydney for the Eastern Sydney launch of Dirt Trap