All posts by Michael Burge

Journalist, author, artist

The Book Tour Survival Guide

THERE ARE MANY ways to tour a book: author talks, writer’s festivals, in-store signings, literary conferences, book launches, in-conversations, library appearances, etcetera.

Authors ignore such events at our peril, although the major challenge is getting readers to even hear about our books in a saturated marketplace, where some publishers are claiming there’s too many new releases in this country.

One solution is to hire a publicist.

At a big-city writer’s festival the year that my debut novel was released, a very successful author leaned over to me at the bar. “Your book is everywhere!” they whispered. “Who is your publicist? I want to work with them.”

When I pointed to my chest, their jaw hit the floor; but I took it as an indication that my DIY approach was effective.

Publicists rightly earn good money for getting an author’s book into the path of readers (here’s some insight on salaries for all key players in the book trade). Maybe I’ll work my way up to affording a publicist down the track?

If you’re still reading, you probably can’t afford to share your hard-earned royalties either. So here’s my gift to you: how to tour a book without getting ripped off or embarrassed.

Plan ahead

At least six months before your publication date, get your marketing materials together. Don’t panic if your publisher’s Advance Information Sheet (AIS) isn’t quite ready. Rustle up your own stand-in, even if it doesn’t have a final cover image. Include a description, a couple of endorsements about you and your work, the publication date, the ISBN and start approaching bookshops and/or libraries about hosting a launch. If you have no endorsements, get one from your publisher explaining why they picked up your manuscript and that they’re excited about publishing it. If you’re self-published, approach a wordsmith in your genre and ask them for a quote about you and/or your writing.

Planting seeds in bookshops

Right now, there’s likely to be someone on staff in bookshops and libraries who manages events, very often they’re more contactable via social media messaging than email. Send them your AIS and ask about the possibility of a book event! It’s increasingly common for authors to head into bookshops and libraries well ahead of our publication date. For emerging authors particularly, this is a way to plant seeds about our upcoming books, and can assist our distributors (who are less likely to be on the road and more likely to be emailing or messaging bookshops) by making an impression about a new release.

Bookshops are busy

Particularly at lunch hour and, for big-city and suburban outlets, after 5pm. Make a time to come in (if you can), but don’t expect a lengthy audience with anyone. More than five minutes is a bonus. Be aware of any customers waiting to be served, and stand aside for them. Leave your AIS and a positive impression. Be prepared to be assertive about your right, as the creator of books, to be in a bookshop doing book business. When your distributor approaches that shop, your seedling will already be above soil level. If they already have, your visit is another chance to get attention on your new book.

Libraries bear fruit too

There’s no harm in supporting your distributor by alerting library networks about your upcoming book. Keep a few AIS sheets in your car and drop one into libraries when you travel. In Australia, we have the Lending Rights Scheme, which allocates micropayments to authors every time our books are borrowed. Libraries very often have event programs too, and many pay authors to appear.

Get a paid gig or two

While you’re in the planning phase, particularly if you’re thinking of touring to a city, look out for literary events to submit yourself and your book for. The organisers may be very grateful to be approached, since you’re going to be in their location anyway. Garnering a few appearance fees along the way is a great way to self-fund your book tour.

Recruit allies

Invite fellow wordsmiths to front up with you at your book events: the authors, journalists, academics and librarians who live in the region you’re touring through. Someone will be very happy to interview you, particularly if the bookshop you’re appearing at stocks their books, too.

Use pencil in your diary

Because the dates of your book tour are going to change, likely more than once. If you have given your plan enough lead time, these shifts will not matter. Stay agile as your itinerary comes together.

In-store signings

Think small table near the bookshop counter, a stack of your books on it, or – heaven forbid – sitting out on the street waiting for customers to give you time and attention. Only for the brave. You might sell a few books. You might sell none. In-store signings work for some, but an event at a bookshop can be more worthwhile and less anxiety-filled.

Tell everyone

When you have your book-tour itinerary planned, start the massive job of spreading the word. Tell everyone, literally. There’s nothing like a personal invitation to an event as opposed to just scrolling past something on social media; but paid social media boosts have worked for me when promoting library events. Contact radio stations in the area where you’re touring and send a press release with your AIS, and a free copy of your book as a listener giveaway!

We all have ‘that awful story

Last year, I dropped into a small bookshop, and once the sales desk was clear of customers I introduced myself to the one staff member as an author with two new books about to land in the supply chain. Instead of the expected welcome, she freaked out, hands waving right in my face, loudly repeating, “No, no, no!!!” It was such a shock, and I tried to explain myself but she just wasn’t interested. Maybe she was hungry? Maybe she needed to use the bathroom? Whatever … her reaction was awful, and delivered loudly enough for customers to notice.

The mental health thing

If the above incident had happened in my twenties or thirties, it could have been quite damaging. Being an author whose debut novel came out in my middle-age has made me more resilient. I quickly regathered my composure, and rang my husband. We had a good laugh and moved on. Have allies at hand when book touring, to help protect you from the unexpected challenges. Such moments are very much the exception. Most booksellers and authors realise that we need each other and that we’re working towards the same aim: reaching readers.

Sometimes, people just don’t turn up

During my last book tour, a fellow author posted a picture of an empty chair on social media, taken at their suburban book event to which nobody came. I’ve done my share of events best described as “intimate”, but I came up in the trenches of the theatre, where there’s an old rule about the show only going on if the numbers in the audience are more than the cast. When you strike a no-show or a low-show, please don’t have a shame spiral. It’s a rite of passage in every author’s life.

The skittish venue

Sometimes, the host library or bookshop will cancel your event ahead of time, even days before. There are good reasons: staff rostering is the one usually cited. Roll with it. If it leaves a hole in your itinerary, try another venue, or have a night off!

Go places you like

It’s your tour, so treat yourself along the way. A scenic walk, a swim, a picnic, or a visit with a friend. I live in the bush and don’t get to cities very often, so I combine book touring with visits to family and friends, gallery and theatre visits, ocean dips and laps at local pools. It all helps take the edge of the inevitable anxiety of putting myself out there.

Travel with friends

In recent years, authors have been going out into the wild in pairs. Usually from the same publishing stable, this tandem approach saves money and resources (particularly fuel) and offers libraries (particularly in the regions) a double-barrelled event to promote to their members and visitors.

Practice your signature

Particularly if you’re a debut author! When someone has made time in their day to come to your talk, bought your book and waited to have it signed … and you give a literary flourish instead of a smudged scrawl, you will have achieved book tour perfection!

Book tours never really end

If you don’t believe me, take a look at mine. It started in October, 2021 and probably has at least one upcoming event at any given time. I figure that when my publisher and their distributor have stumped up the money to get my book into the supply chain, the least I can do is get out there and meet readers.

I’ll be giving my book marketing workshop ‘Back Your Own Book’ at Queensland Writers Centre on Saturday August 22. Contact QWC for booking details.

For more tips about promoting your book, whether you’re traditionally or independently published, check out my book Write, Regardless!

Main picture: Michael Burge and Hayley Scrivenor at Qtopia Sydney for the Eastern Sydney launch of Dirt Trap

A novel reckoning: five crime stories ignited by a gay-hate inquiry

THE NEW SOUTH Wales Special Commission of Inquiry into LGBTIQ Hate Crimes was a world-first judicial process that took place from 2022 to 2023.

In his final report to the state government, Commissioner Justice John Sackar summed up by stating, “There is always a risk that history such as this will fade from – or never truly enter – the broader public consciousness, and even the consciousness of members of the LGBTIQ community who did not live through this period”.

“The history of violence against the LGBTIQ community is an ugly one, but the trauma to and resilience of the LGBTIQ community through that period should have enduring recognition.”

Interesting examples of this consciousness are starting to appear in Australian crime writing, after a significant deficit of fiction that tackles gay-hate, includes gay characters, or at the very least has any reference to the state’s history of gay-hate crimes.

Such themes appear in these five titles to differing degrees, in the hands of authors who are LGBTIQA+ and those who are not. Queer characters at the height of the HIV-AIDS epidemic; gay journalists on the hunt for the truth; historical identities from Sydney’s crimey past, and homosexual cops.

Australia’s most courageous book publishers, distributors, booksellers and authors are digging deep to bring gay-hate stories into the mainstream. Time to get reading …

The Trap by Fiona Kelly McGregor

The gay-hate crime inquiry examined several historical deaths that took place at gay beats, very often public toilets. Such analysis was necessarily sterile, but McGregor’s novel puts the mysteries of queer cruising and entrapment into visceral focus. Wartime Sydney, 1942. In the half-light of brownouts, the city’s queers are prone to a nexus of ambitious police, toothless reporters and corrupt legal eagles. McGregor follows the fortunes of black, queer nightclub manager Ray Sayles, entrapped by cops in a cruel sting that runs right to the very top of the force, the media and the judiciary. McGregor’s raw blend of history and sexual politics makes this startlingly familiar.

Finding the Bones by Natalie Conyer

There’s just no credible way to portray crimey 1980s Sydney without including queer characters, and Conyer lines up a cast of cops, newshounds, crooks and misfits in this, her third crime novel. The plot reimagines Sydney’s reaction if the body of activist Juanita Nielsen – real-life bane of developers and organised crime bosses – was ever discovered. Conyer’s Nielsen stand-in is the feisty and alluring Belle Fitzgerald, friend and confidante of Nelson Guthrie, gay sex worker and former student of Belle’s who holds several pivotal secrets about organised crime, police corruption and hate crimes in Darlinghurst and King’s Cross. There are just too many spoilers in describing Nelson’s pivotal role in this crime cracker!

Death in the Gardens by Michael Duffy

In the opening of this Blue Mountains-set cozy mystery, a mention of the hate-crime inquiry is an example of what Justice Sackar hoped for in his report: that the homophobic crime wave is simply remembered. Keen gardener Serena Ives and local newspaper editor Bella Greaves meet at Leura’s Everglades after the discovery of disturbing graffiti. Bella places the womens’ last encounter in the 1980s by recalling the spate of violent gay death in Sydney at the time; but Duffy backs up his recurring sleuth’s memory by having her connect the dots with the announcement of the hate-crime inquiry the day before. Truth and resonance in one innocuous scene is all it takes to be inclusive.

Redbelly Crossing by Candice Fox

This one makes the list because of the courageous manner in which author and publisher have centred the trauma of a gay serving cop, DI Russell Powder, in a bestselling piece of commercial fiction. Queer cops are rare in popular culture, very often they are victims or problematic anti-heroes (think Al Pacino as Detective Steve Burns in William Friedkin’s 1980 movie Cruising). But Redbelly Crossing shows the degree to which the hate-crime inquiry can alter the stakes in Australian crime fiction, when it tackles the emotional landscape of gay men who also happen to be police officers. The result: no visible decline in a major author’s trajectory, for a book described by Sisters in Crime as, “one of Candice’s best.”

Dirt Trap by Michael Burge

“It’s been 20 years since the death of James Brandt’s cousin Tony, the first love of his life, and through that entire time his passing has been labelled a suicide – alongside several others in the small rural community of Kippen. Now, there is a major NSW inquiry into the deaths of same-sex-attracted men, with a particular focus on regional deaths. Michael Burge’s decision to return to the setting of his first novel, Tank Water, was inspired and driven by the recent NSW inquiry into LGBTIQ+ hate crimes. A captivating sequel, filled with genuine characters and heartfelt sincerity for the ongoing struggle of the regional LGBTIQ+ community and cements Burge’s place in the Australian noir genre.” – Glen Christie, Glam Adelaide

It takes a village: a Mystery Tour of Inverell

The fourth stop in a series of literary excursions sees an author on the trail of a cold case in his hometown


THE OPPORTUNITY TO speak about my crime novels in the libraries of the New South Wales New England region has very special meaning to me. I was born at Inverell and became an enthusiastic book borrower at the town library as a child, hunting out the inspiration that opened up new worlds to a farm kid. It was there that I started to find my feet as a storyteller.

Since Tank Water was released by Adelaide’s MidnightSun Publishing in 2021, I’ve been regularly asked whether I set that book and its sequel Dirt Trap (2025) in any of the places I lived as a child in the 1970s: Myall Creek, Delungra, and Inverell.

The truth is complicated, since I never set out to write crime fiction, let alone create a region with a violent past like the fictitious towns in my novels. 

CHILDHOOD LANDSCAPE Looking south from Dufty’s Lane towards Myall Creek.

Despite my immediate family moving to the Blue Mountains when I was nine, the landscape of my childhood – the fertile upland valleys between Delungra and Bingara – never left me.

After living in Sydney, the United Kingdom and Brisbane for many years, I moved back to the New England in 2017. Accepting that the relocation would put a big dent in opportunities to work as a journalist, my plan was to co-build my partner’s home-based jewellery business while I rewrote an existing novel manuscript. That story was my years-long attempt to explore the conflicts within a rural family who had LGBTIQ+ members and worked the same black soil as mine had, but it was missing an overarching theme that linked the past with the present. 

In that year, the state of NSW was still coming to terms with its epidemic of hate crimes against the LGBTIQ+ community. The NSW Police had been pressured into conducting internal case reviews, but there was a push for an independent inquiry into historical cold cases.

My journalistic interest was piqued the day I took a look at the interactive online map of those cases published by SBS. As I scrolled through the sorry history of under-investigated deaths, the locator suddenly moved north from Sydney. Very few of these men had died in rural regions, but there, staring back at me, was a suspicious death that had taken place in the district where half my family had lived and worked since the 19th century: Inverell, my hometown.

That was the tragic death of 33-year-old Russell Payne, whose body was found in his unit in February 1989, the broken end of a television antenna in his urethra. The report that underpinned the SBS map was written by Rick Feneley, and it pieced together the little that was known about Russell’s case. Criminologist Steve Tomsen and researcher Sue Thompson suggested there was a “less compelling” case for him being the victim of a gay-hate crime, but his death revealed hallmarks that may have pointed to hatred and/or bias. Another critical detail was that no coronial notes for Russell could be retrieved by the NSW Police.

The weight of mystery began to plague me as I walked daily through the scrub near our home at Deepwater. I felt the responsibility of being an ‘Inverell boy’ who now lived close enough to the scene to do some footwork, because I suspected that the tyranny of distance had allowed the death of another possibly gay son of my hometown to languish without further investigation. 

And that just wasn’t good enough.

Not for the Faint-hearted

That same week, I realised I could position historical gay-hate crimes in the fictitious country town of my manuscript, and have them investigated by a character closer to the present day. It felt like a big leap to impose a risky new theme to my years of work, but as far as I could tell, this subject had rarely been attempted in fiction, if ever.

The inspiration was so strong that I completed a new version of the novel within months, words leaping off the ends of my fingers at the keyboard as each stage of my research was completed. This was not Russell Payne’s story – I was determined for the sake of surviving families to avoid portraying any real-life case – but an original, fictional mystery.

To help fund my writing, I picked up a part-time regional arts job, and once the manuscript was completed, I took another risk. Anna Solding of MidnightSun Publishing was a guest editor at a manuscript pitching event run by New England Writers’ Centre in September 2018. Despite the whole event sounding as challenging as speed dating, I booked my 10-minute session. Afterwards, I was very hopeful when Anna asked me to send her the manuscript.

A month later, I gave a paper at a queer-themed Newcastle University conference. Having long abandoned academia, I’d taken yet another risk and agreed to present my growing body of research on the rural gay experience. There was a chance that the collective presentations would be published.

A month after that, my partner and I took a huge risk by opening a creative business – The Makers Shed – on the high street.

Its growing success through most of 2019 bought me time to submit my manuscript to every agent and publisher I could get it to. As the months stretched out, I waited and wondered if all my writing efforts would pay off. Meanwhile, the longest and harshest drought in living memory parched the New England.

I got a strong bite from one agent, who gave helpful feedback but dropped my manuscript after claiming that the Rural Noir sub-genre was over. Soon after, I submitted the novel to a publisher I’d met a few years prior, when she’d considered publishing my earlier memoir. She made very positive noises while spending two hours with me on the phone, but ultimately that interest turned out to be another mirage. My dreams of being published seemed to evaporate into the dust that blew daily through our property.

One random afternoon between bushfires, a call came from Anna Solding of MidnightSun thirteen long months since we’d met at that pitching session, asking whether my manuscript was still available because she wanted to publish it.

I nearly fell off my chair.

While I waited for a contract, the New England burned through the hell of Black Summer.

Not long after I signed it, the rains came, at last.

Then Covid hit.

Tank Water had been scheduled for release a year hence, and I sensed that I’d eventually be doing a lot of public speaking about gay-hate crimes. So, with time on my hands I set out to fact check Russell Payne’s case, hoping to meet his family, if indeed they’d ever lived locally.

Sniffing around your hometown after what could be an unsolved mystery might sound like a jaunt in a Christie novel, but it’s not for the faint-hearted. If it turned out that Russell Payne had been murdered, his killer had never been brought to justice. My gut told me to tread very carefully, because this was going to be the biggest risk of all.

INVERELL INVESTIGATION Clipping from the Inverell Times, February 7, 1989

First stop was Inverell Library, soon after the first pandemic lockdown ended in 2020, to look at the archive of The Inverell Times for a report on Russell’s death. There was no missing the word ‘Murder’ splashed across the front page a few days after his body was found. I hunted for more, but the masthead never appeared to publish any further coverage and the story just disappeared from the town’s collective memory.

So librarian Sonya Wilkins guided me to the Inverell District Family History Group, based at the library. Within minutes, the volunteers had sourced Russell’s place of death and the site of his burial at Inverell Cemetery.

I raced around there in the car, spotting my own family plot in the distance as I hunted for Russell, only to be confronted by a completely bare grave. All that marked the place was grass, and that felt incredibly wrong in a country town that supposedly cared for its own.

BARE BURIAL The grave of Russell Phillip Payne (1956-1989) in Inverell cemetery

But I pushed on, going through the long application process for coronial notes on his death via the Inverell Court House. While I waited, I interviewed the landlord of the property where Russell had lived and died, gleaning a sense of the enduring mystery that hit the town so suddenly in early 1989.

I also contacted Sue Thompson and Steve Tomsen, who’d worked for many years on the list of suspected historical gay-hate crimes. They generously shared the information they’d collated, but I’ll never forget Sue’s exhortation, “Please don’t give up on Russell.”

The NSW Police eventually produced the death-scene paperwork, because a state parliamentary inquiry into historical gay-hate crimes was in the wind. These documents made for grisly reading. Russell’s had very likely been a painful and lonely death, and investigating police in the late Eighties had made their disdain for the victim’s lifestyle clear, using archaic and judgemental terms instead of treating Russell with dignity. 

Journalistically, I had a strong story in my hands, so I started to pitch it to news editors. Russell’s name was on the long list of suspected cold cases set for the judicial inquiry; but from the country’s biggest mastheads to its newest rural publications, not one newsmaker was even remotely interested.

Tank Water was released on October 1, 2021, and my world changed.

Rural Noir was most certainly not over, it was simply diversifying. Suddenly invited to literary events, particularly for crime writing panels, I was grateful to have the facts of the historical gay-hate crime wave at my fingertips, especially the rural cases. The high-profile Scott Johnson case was in the news cycle, giving audiences and readers a handle on the whole issue.

But a much bigger wave was rising in the form of the The NSW Special Commission of inquiry into LGBTIQ+ Hate Crimes (1970-2010), which started calling for submissions in late 2021.

It was time to find Russell Payne’s family, and a receipt from the records of the local funeral director identified them. I was determined because the most important aspect of Russell’s inclusion on the list of possible gay-hate cold cases was to find out if anything was known about his sexual orientation. Evidence collected by the police at the scene of his death that may have shed light on that issue was missing; but his loved ones might have known.

Death Knock

Having given up on journalism after moving away from the city, I was bowled over by a call from Gabrielle Chan, editor of the new Guardian Australia Rural Network. The brief of this desk was to publish rural news by journos living in the bush, and when I pitched a bunch of stories to Gabi, the one she picked was Russell Payne’s.

When it was published in November 2021, I hoped his family might be alerted. Meanwhile, that story landed this Inverell boy a job as an editor and reporter for Guardian Australia.

It was a big 12 months for getting work about historical hate crimes in front of even bigger audiences. Aspects of bias in the coronial notes about Russell’s case proved very useful in my 2022 essay published internationally in The Journal of Australian Studies, Backwards to Bourke: Bulldust about Gays in the Bush, which sprang from that earlier conference paper and pushed back against centuries of rural homophobia.

But the search continued for Russell’s family. I eventually stumbled on his sister under her married name in a local online newsletter in another town altogether, and sent a message via the local post office, asking if she’d like to meet to chat about her brother.

When the call came, I realised in a rush that I’d instigated an old-school death knock, although instead of taking place in the days or weeks after a death, it was 33 years since this family had received the unexpected news of Russell’s untimely demise.

It was a great privilege to sit with his relatives one sunny winter morning in 2022 and go through the records. They courageously broached the critical point: that Russell had come out to his former brother-in-law just weeks before his death. They also spoke about the pain and confusion of never having follow-up from police despite their many unanswered questions. The reason for Russell’s bare grave is not my story to tell, but I came to understand.

By the time The NSW Special Commission of inquiry into LGBTIQ+ Hate Crimes (1970-2010) began lengthy hearings in 2023, all this footwork had resulted in a far more thorough and understanding picture of Russell Payne than had ever been captured since his death. 

To inform the commissioner Justice John Sackar, a forensic pathologist took another look at post mortem documents for Russell. However, like the vast majority of the 88 names on the list of cold cases, his death was not recommended for further investigation. 

Yet in his final report, Sackar stated that the language in the 1989 coronial notes for Russell, “might be characterised as prurient or contemptuous in relation to diverse sexual practices … It may be that one of the reasons Mr Payne did not seek medical assistance was because he was embarrassed or concerned about a hostile or humiliating experience if he did so.”

Still, thanks to local records and volunteers at a well-resourced library, and the memories of his family, Inverell had been pivotal in providing an accurate and dignified picture of one of our own.

Which is the reason that I never mind if people assume my novels are set there. What I hope to have captured in fiction is the way rural families and many in the community are willing to dig deep for the sake of their LGBTIQ+ loved ones, and there is a greater emotional truth in that.

Michael Burge, Brydie O’Shea and Narelle Fernance in conversation with Sonya Wilkins at Inverell Library on Wednesday May 13, from 2.30pm. Contact the library on (02) 6728 8130.