Tag Archives: ePub

Writer, format your ebook!

“The main difference between a paperback an eBook is the functionality afforded by an eBook’s menu.”

COMPARED to the process of formatting a paperback, putting an eBook together is relatively easy. The key to understanding the difference is the ‘fixed vs. fluid’ concept. The content of a paperback is fixed – every page remains locked in place however the file is printed; whereas the content of an eBook is fluid – there are no fixed pages and the content takes the dimensions and layout of whatever eReader (tablet, Kindle, smartphone, etcetera) the reader uses. The best place to start is to follow the guidelines provided by your preferred online publishing platform. Here are the basic elements to creating an eBook.

Adapt your paperback

It’s crucial that your paperback and eBook editions have the same content, and one of the best ways to ensure this is to adapt your paperback word processing document into a second document that you can then export as an Electronic Publishing format (ePub) file, bringing the same version of the content with the conversion. Be careful not to reformat your original file, ‘Save As’ or make a copy first. Remember, when you make an adjustment to the content of your book in one file, you’ll need to make the same adjustment to all other files. This is the first step in being an effective editor and proofreader of your own work: apply all changes to all editions!

What do you adjust?

When you have a copy of your original document, resize it back to the standard word processing dimensions (generally A4) but leave all body text of your chapters justified left and right.

Your new ISBN

International Standard Book Numbers (ISBN) are unique to every edition of the same book, so you’ll need a new one for your eBook that is different to that of your paperback. Most independent publishers buy a cluster of ISBNs because it’s cheaper to buy them in bulk. Ensure you insert the eBook’s ISBN in the front matter of your eBook file. There is no need for a barcode on an eBook.

Drop your page numbers and headers

The good news about eBook publishing is that you don’t need to concern yourself with page numbering – if you’ve created a new document out of your paperback, turn off all page-numbering functionality. You also won’t need page headers or running headers. Your readers’ eReading devices will create page numbers and running headers within your eBook. Some online book distribution sites require you to nominate a page length for your eBook – use the page length of your paperback, it’s just a guide for booksellers and buyers.

“A great advantage of an eBook edition of your book is the ability to include hyperlinks for your readers.”

Breaking your pages

As with paperbacks, it’s preferable to break your eBook into sections. Books are divided into three main sections – front matter (introductions, copyright statements, etc.), body matter (often divided into chapters), and end matter (references, acknowledgments etc.). Check this guide to book sections for a broader description. In a paperback file, Section Breaks are used for this purpose, but Page Breaks will suffice in an eBook document.

What’s on your menu?

The main difference between paperback and eBook formatting is the functionality afforded by an eBook’s menu, or Table Of Contents (often abbreviated as TOC in word processing). Most online publishing platforms require all eBooks to have a TOC allowing readers to jump straight to each section or chapter by clicking on that section of the TOC. Many independent publishers find this the trickiest part of eBook formatting. The best way to start is to search your desktop word processor for instructions on creating a TOC for an eBook. They often provide a template for publishers to replicate.

CLOSET HIS, CLOSET HERS PRYour eBook cover

Covers for eBooks are the book’s front cover only, in ‘portrait’ (upright rectangle) aspect ratio. Your publishing platform will require it to be uploaded by itself, generally as a jpeg or a PDF, following guidelines about what size to make the image. There are many variations on this sizing, but it’s important to follow your platform’s specific requirements – they’ll make your cover work wherever it appears within their distribution network. Very often, publishing platforms require your cover to be inserted on the first page of your ePub file. Word processing documents generally allow images to be ‘floating’ (not centred on the page) or ‘inline’ (centred on the page). Your eBook’s ePub file may be rejected by your publishing platform if the cover image is not ‘inline’.

Embed your hyperlinks

A great advantage of an eBook edition of your book is the ability to include hyperlinks for your readers, allowing them to click-through to other content, which could lead them to your other books on your social media platform, or related information, or other resources on your subject matter. The options are endless.

Exporting your eBook

When you’ve created your eBook document in Microsoft Word or Apple Pages, you’ll want to see how it looks on an eReader. The only way to achieve this is to export it in a format that eReaders can open, and ePub is one of the most popular. If you’re working on a desktop computer, you probably won’t be able to open your ePub file – email it to yourself and open it on your tablet or mobile phone. Check it for formatting errors, and adjust it as needed. When you’re ready to upload your ePub file to your online publishing platform, you’ll probably need to insert the ISBN as the file name (check their guidelines).

Recap

WRITE REGARDLESSEbooks are generally easier to format than paperbacks, with no need to worry about page numbering or headers. You can check your eBook formatting by exporting it as an ePub and reading it on a tablet or smartphone, seeing it just as a reader will when they buy your book from an online bookseller. Take the time to make sure you’re happy with the way it looks before hitting the publish button.

An extract from Write, Regardless!

© Michael Burge, all rights reserved.

Writer, build your book!

“Get out your favourite books and see how they are formatted.”

ONCE the decision to independently publish has been made, it’s time to enter the more technical phase of publishing. You’re about to transform a manuscript into a book that will endure, a process traditional publishers employ teams of experts to execute. These are the roles you need to manage as you put your book together, and the choices you have.

Will you print or not?

A few years ago, many were predicting the end of the printed book because the stats for eBook sales were rising exponentially; but between 2013 and 2015 they levelled off. Many readers still want to hold a printed book in their hands, but some writers don’t want the extra hassle of formatting and distributing a paperback, and are happy to publish eBooks only. Do your research and know why you’re deciding on one course or the other. I went into profit on the basis of one paperback order from one bibliographic company servicing one major city’s libraries. That cheque paid for all the set up, publishing and launch fees of four titles. Publishing a printed title paid off for me.

Your print is my command!

Not too long ago, independent publishers were faced with a tough choice when having their books printed affordably: Should I print 500, or 1000? Either meant having plenty of spare books around in the garage and giving them away as presents for years, when sales didn’t deplete the printed stock. The good news is those days are over, with print on demand (POD) services. Basically, when a customer orders your book, the system prints one for them. No waste, no storage, no need to give them away. Large tracts of books, both traditionally and independently-published, are now sold POD, especially when ordered online.

Your favourite book

One of the best ways I found to get my head around putting a book together was to analyse my favourite titles, then emulate them. Printed books have a traditional style, with pagination, running headers, and chapter divisions of all kinds based on a standard format with odd numbers on the right-hand page and even numbers on the left. Readers will expect to see your printed book in this format, which applies to fiction and non-fiction, so it’s wise to have very good reasons for deviating from it. Here’s a handy guide to the sections of a book.

How strong is your platform?

Independent publishers need to select an online publishing platform. Some recommend publishing on all of them. I stick with one, which gives me print on demand and international distribution for eBooks and printed books across the full spectrum of sites, including Amazon Kindle and Apple’s iBooks, and the world’s largest printed book-selling sites, including Amazon’s Book Depository. I also get access to the largest domestic booksellers in my country. Do your research and find a publishing platform that suits you.

Feeling your fringe benefits

As independent publishing became more accessible, writers’ and publishers’ associations began to form strategic business relationships with online publishing platforms to offer incentives to authors publishing our own work. There are an increasing number of options out there for writers to benefit from significant discounts in exchange for annual membership. The option I chose gives me free uploads on all my eBook and paperback corrections, of which there are always plenty. This has saved me hundreds of dollars, far in excess of the membership fee. The best of these associations also distribute great material about the changing face of independent publishing.

Decoding your ISBN

Used throughout the global book trade, from bibliographic services to high-street bookshops and online book sellers, the International Standard Book Number (ISBN) is a unique identifier for every published book. Generally, they appear in the ‘front matter’ of a book, near the copyright statement, and in the barcode on the back cover. They can be purchased from ISBN services in all major publishing territories; but shop around a little – they are generally more expensive to purchase individually, so think about buying a batch. Remember, no publisher in the world produces just one title, and your eBook and printed editions of the same title will require different ISBNs.

Asserting your copyright 

Many writers worry a lot about copyright, fearing their ideas will be ripped off and plagiarised. Yes, it’s essential to use the copyright symbol in your book’s front matter, but ensure you also assert your moral rights over your work in a separate, one-line statement, then move on. There are several sites that claim to be providing free downloads of eBooks, and yours might make an appearance, but these sites come and go, and they never lead people to free downloads, they only spread viruses and malware.

Scanning your barcodes

Barcodes are nifty shortcut allowing sales people to scan your book and instantly calculate its price, with all information linked to the title’s ISBN. Many publishing platforms supply barcodes for free with your cover template, but they can also be sourced from online suppliers within your country. They’ll ask for your ISBN in order to create a barcode, and like ISBNs they can be purchased more affordably in batches. Some retail sellers, such as supermarkets, require unique in-store barcodes in order to stock your books, which you’ll need to arrange if you want to sell through that channel. You’ll generally pay quite a premium for this service.

Your entitled book

twilight-cover

I have a basic message when it comes to book titles: keep it simple. Titles follow standard patterns, particularly non-fiction, which uses main titles and straplines. For example, Questionable Deeds: Making a stand for equal love has a main title that is lyrical, while the strapline (sometimes called the subheading) is descriptive. Be aware that overly long titles can be prohibitive in catalogues and listings, four to six words maximum is a good standard. There is no copyright on titles. You could, for example, call your book Star Wars, but that name has been Trade Marked for the purposes of creating generations of memorabilia, preventing its use without permission.

Your cover story

The most contentious part of independent publishing is getting the cover right. It’s an incredibly subjective field and unless you’re visually gifted and can operate design software, like Photoshop, it’s best to engage a cover designer. If you’re confident doing it yourself, sites like Canva are very user-friendly and allow you to create a simple eBook cover for free or low cost, following a template. A good rule of thumb is to use one strong image as opposed to multiple, competing images. Check with your publishing platform on what dimensions and resolution they need the cover uploaded at, and work within their thresholds. Very often they’ll ask you to use your title’s ISBN as the file name. When sold online, your book’s cover will appear at thumbnail size, so ensure the title is legible, and the image works in that tiny scale.

Their cover story

MERELY PLAYERS

Covers for printed books are best created using a template that your publishing platform will send you, which will be created for you based on the number of pages in your book (to gauge the thickness of the spine). Printed covers are achieved using a back-to-front format with the front cover on the right-hand side of the file, ‘wrapping around’ the book right-to-left and printed on one sheet of cardboard stock. Publishing platforms usually require you to provide an ISBN to generate a template, although some platforms will provide you with an ISBN. The same goes for barcodes – don’t buy one until you know if your publishing platform provides them with templates.

Getting your head around word processing

One of the most important considerations when preparing to create a book is to check your word processing software can manage to format and export printed book and eBook files. Generally, two files are needed for every book: (1) An exterior, full-colour cover file; and (2) An interior, black and white file of the pages. For printed books, exterior and interior files are generally both PDFs (‘Portable Document Format’) in which all information is locked into place on each page throughout the document. For eBooks, exterior files are generally PDFs and the interior files are generally ePub files (‘Electronic Publication’) in which all information is fluid depending on what device it’s read on. Printed book files are fixed. EBook files are fluid. Get your head around that difference and you’ll be way ahead.

You’ve been warned about disclaimers!

For decades, published books have borne legal disclaimers protecting the author and publisher from litigation. Generally, fiction and non-fiction need to be identified as such, and this is where writers are wise to ensure privacy is afforded anyone whose story they have written about by changing names, locations etc. For educational books, a disclaimer might be appropriate to protect you from reader expectation about learning outcomes from your work. Disclaimers should not replace a thorough analysis of the legal ramifications of what you publish.

Does your book size matter?

There are several traditional sizes for books offered by publishing platforms – there is no standard and no rules, but making a larger book generally means it will be thin unless your word length can fill it. Some publishers deal with this by using a larger font size to pad the book out. Refer back to your favourite books and use your publishing platform’s printed cover template generator as it will indicate what width the book will be with the font size you have chosen. There’s a bit of guesswork involved initially, but experiment with dimensions and font sizes long before you decide on the final book size. That way, you won’t have to reformat everything from scratch if you change your mind.

Your local bookshop

“You’re the boss, launch when you are ready!”

Is your best friend. Go in and introduce yourself and ask if they stock independently-published titles. They may ask you to manage the ordering and delivery of your titles, or they may be happy to arrange that for themselves, using your book’s ISBN. Work with and support your local bookshop. Think about hosting your book launch there, it can be a win-win for author and bookseller.

Don’t let deadlines kill you

Books take weeks and months to format, proofread, print and distribute. Give yourself plenty of time to achieve this monumental process. Don’t, for example, set your book launch date in stone until you’re 100 per cent sure you can deliver, and so can all the players you’re relying on in the publishing chain. You’re the boss, launch when you are ready!

Back up your files

Start getting into the habit of religiously backing up all your publishing files. Once you’ve done the work on your books, you don’t want to lose it all if your computer fails. I still use a USB memory stick and it works very well.

Recap

WRITE REGARDLESSPutting a book together is a major challenge. These basics are just the start of each process, and they’re designed to get you across the major elements to publishing before Write, Regardless! starts on the specifics. Take time to ensure you have the right computer software for creating printed books and eBooks. Research publishing platforms available in your country and if they access the distribution sites you want to sell your books into. Set gentle deadlines for yourself, as this will be a steep learning curve. Get out your favourite books and see how they are formatted. Chances are, you can emulate them.

An extract from Write, Regardless!

© Michael Burge, all rights reserved.